As a customer what do you like to see at the end of a sales page ?
I expect you will say - an order form with
- the price clearly shown
- a minimum number of steps to complete the purchase
However I'm going to suggest a slight deviation from this, namely one additional step and the price not immediately shown.
How come ?
Well, many visitors in a hurry may click to a long sales page, immediately cast their eye towards the bottom, see the price and leave without stopping to read the benefits of purchasing.
Just when you expect it to end as per norm with a summary of benefits, a bonus and an order link it just says "Order Now and receive Bonus Title"
I believe that anyone reading through that page is going to want to know, even if out of curiosity and no intent to purchase
- what is the price ?
- what is that bonus ? - there's been no previous mention of it
On taking that one additional click they find a short easy-to-read page with
- the key benefits summarized as bullet points
- the bonus revealed
- an instruction "If you decide NOT to order please click here" which pops up a final inducement to order
If you took the time to read that second page then you may agree that splitting the sales page into two sections is well worth a try.
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